The television has been around for quite some time and remained as a popular entertainment option. Many people, however, think that online entertainment options have replaced television. While it is undeniable that the digital space has grown to include several entertainment options, there is no proof that these have completely replaced television viewing. After all, many households in Singapore and other parts of the world would feel incomplete without a TV console in their living area and bedroom.
Moreover, television manufacturers have introduced various technologies to keep up with the trends and to remain as the leading platform for entertaining and informing the masses. This has seen the introduction of the CRT, OLED, DLP, LCD, plasma, and LED TV to the market. Broadcasting technology, too, has undergone tremendous changes to reach the expanding market. It is now focused on individualised content distribution, innovative TV formats, on-demand viewer experience, and ad-free models.
The following are the current broadcasting models that will change your TV viewing experience:
Over-The-Top Television
Broadcasting has moved beyond the linear television, inflexible programming, and expensive cable bundles. Over-the-top television encompasses TV through live streaming, multi-platform videos, Netflix, BBC iPlayer, and consoles. Standalone streaming, flexible and inexpensive subscriptions, original content, and multiple screen viewing are only some of the benefits you can have with over-the-top television technology.
Multi-Screens and Social TV
People assume that the change from linear television means fewer people watch TV. Nothing could be farther from reality. More people are now immersed in TV screens than ever before, owing to the divergence of the viewing experience. It is now possible to watch TV across multiple screen types.
The new TV technology also now allows viewers to interact with the presenters, actors and other viewers. This has been made possible by social conversations on online platforms regarding various programs and broadcasted issues that now account for 58% of engagement. This cross-screen engagement has truly transformed the viewing of TV programs in recent times.
Targeted Advertising
Audience analytics and Big Data are some of the trends dictating the TV advertisement industry. Subscriber data will be sourced from multiple places, including your networked engagements, and social TV comments and using audience measurement tools. This data is used to generate insight into your buying habits, segmented viewership, and digital consumption patterns. The data will then be leveraged to generate targeted adverts on your screen. Therefore, you can guarantee that you will not see irritating adverts that have nothing to do with you.
Immersive Viewing
TV in the past ran on cathode ray tubes and rotating mirror drum scanners. Nowadays, almost all TVs have ultra HD. This allows you to view your TV on one of two resolutions — the 8k and 4K ultra HD. The 4K Ultra HD is 3849 x 2160px while the 8K one is 7680 x 4320px. This generates a clearer picture and an immersive viewing experience.
Some people will not bother investing in the latest TV technologies on the market and are comfortable with their old sets. If you are among them, you are missing out on the above broadcasting technologies taking over the world of TV viewing.
